Good morning, Maya
Here is how Northwind Studio is trending for October 2026.
Monthly recurring revenue
Up 4.8%$225,949
vs. September
Active subscribers
Up 3.7%2,718
vs. September
Revenue churn
Up 0.492.27%
pts vs. September
Avg. revenue per account
Up 1.1%$83.13
vs. September
Monthly recurring revenue
$225,949+76.0%over 12 months
Revenue by plan
Share of October MRR
- Enterprise58 accounts
- $86,31338.2%
- Scale231 accounts
- $66,88129.6%
- Growth548 accounts
- $51,74222.9%
- Starter1,881 accounts
- $21,0139.3%
MRR movement
New and expansion revenue against churn, last 6 months
Net new MRR
+$59,333
Recent activity
Subscription events, live from billing
- Upgrade
Halcyon Robotics
Growth to Scale, 24 seats
+$386
12 min ago
- New subscription
Ember Learning
Started on Growth
+$142
48 min ago
- Failed payment
Driftwood Foods
Card declined, retry scheduled
-$249
2 h ago
- New subscription
Larkspur Health
Converted from trial
+$1,740
3 h ago
- Downgrade
Quarry Media
Scale to Growth
-$205
5 h ago
- Churn
Saltwater Supply
Canceled, reason: budget
-$79
Yesterday